Bentley Unveils World's First Luxury Urban SUV in Bold 2035 Strategy
November 25 2024,
Bentley Motors marks a transformative chapter in its 105-year legacy with the announcement of Beyond100+, extending its electrification strategy to 2035. At the heart of this ambitious plan lies the development of the world's first true Luxury Urban SUV, set to debut in 2026, establishing an entirely new segment in the ultra-luxury automotive space.
The Evolution of Bentley's Electric Vision
The Beyond100+ strategy demonstrates Bentley's adaptability to changing market dynamics while maintaining its commitment to sustainable luxury mobility. This strategic evolution pushes the brand's electric ambitions beyond 2030, culminating in a complete transition to battery electric vehicles by 2035. The plan represents a calculated approach to electrification, balancing innovation with Bentley's renowned luxury heritage.
Pioneering the Luxury Urban SUV Segment
Bentley's first fully electric vehicle, scheduled for 2026, promises to carve out an unprecedented niche in the luxury automotive landscape. This Luxury Urban SUV, designed and developed at Bentley's Crewe headquarters, combines the brand's expertise in luxury craftsmanship with forward-thinking urban mobility solutions. The vehicle represents more than just an entry into the electric market; it exemplifies Bentley's vision of future luxury transportation.
Comprehensive Product Evolution Strategy
The roadmap to 2035 includes an aggressive product offensive, with Bentley committing to launch a new PHEV or BEV model annually. This strategy includes extending the lifecycle of PHEV models to 2035, providing customers with a broader range of sustainable luxury options. The recent transition to Ultra Performance plug-in V8 hybrid powertrains across the Continental GT coupe, Convertible, and Flying Spur models showcases Bentley's immediate commitment to electrification.
Transforming the Heart of Bentley
To support this ambitious transformation, Bentley is undertaking the largest self-funded investment program in its history at the Crewe facility. The site's evolution into a 'Dream Factory' includes the construction of a state-of-the-art Design Centre, advanced Paint Shop, and dedicated BEV assembly line. These improvements transform the 85-year-old facility into a carbon-neutral manufacturing center capable of producing the next generation of luxury electric vehicles.
Beyond100+ positions Bentley at the forefront of sustainable luxury mobility while preserving its heritage of extraordinary craftsmanship. Under the leadership of Chairman and CEO Dr. Frank-Steffen Walliser, this strategic evolution ensures Bentley's position as the British creator of extraordinary cars continues well into the electric era.
